Privacy Policy

1. Introduction

Labescape ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our programmatic SEO services and visit our website.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Contact Information: Name, email address, phone number, company name
• Business Information: Website URL, industry, business goals, target audience
• Account Information: Login credentials, billing information, payment details
• Communication Data: Messages, support tickets, meeting recordings

2.2 Website and Analytics Data

For our SEO services, we collect and analyze:

• Website Analytics: Traffic data, user behavior, conversion metrics
• SEO Performance: Keyword rankings, search visibility, backlink profiles
• Technical Data: Website performance, crawl data, indexing status
• Content Data: Page content, meta data, structured markup

2.3 Automatically Collected Information

• Device Information: IP address, browser type, operating system
• Usage Data: Pages visited, time spent, click patterns
• Cookies and Tracking: Session data, preferences, marketing attribution

3. How We Use Your Information

3.1 Service Delivery

• Provide programmatic SEO services and support
• Create and deploy landing pages at scale
• Monitor and report on SEO performance
• Implement technical SEO improvements
• Fulfill our 90-day traffic and keyword guarantee

3.2 Business Operations

• Process payments and manage billing
• Communicate about services and updates
• Provide customer support
• Improve our services and develop new features
• Comply with legal obligations

3.3 Marketing and Analytics

• Send relevant marketing communications (with consent)
• Analyze website usage and service performance
• Create anonymized case studies and reports
• Conduct market research and competitive analysis

4. Information Sharing and Disclosure

4.1 Third-Party Service Providers

We may share your information with trusted third parties who assist in our operations:

• Analytics Providers: Google Analytics, Search Console, SEO tools
• Cloud Services: AWS, hosting providers, CDN services
• Payment Processors: Stripe, PayPal, banking partners
• Communication Tools: Email services, CRM systems, support platforms

4.2 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes or government requests
• Protect our rights, property, or safety
• Prevent fraud or security threats
• Enforce our terms of service

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

5. Data Security

We implement comprehensive security measures to protect your information:

• Encryption: Data encrypted in transit and at rest
• Access Controls: Role-based access and multi-factor authentication
• Regular Audits: Security assessments and vulnerability testing
• Staff Training: Regular privacy and security training for all team members
• Incident Response: Procedures for handling potential data breaches

6. Your Rights and Choices

6.1 GDPR Rights (EU Residents)

Under GDPR, you have the right to:

• Access: Request copies of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your personal data
• Portability: Receive your data in a structured format
• Restriction: Limit how we process your data
• Objection: Object to processing for marketing purposes

6.2 Communication Preferences

• Opt out of marketing emails via unsubscribe links
• Update communication preferences in your account
• Contact us to modify data processing preferences

7. Cookies and Tracking Technologies

7.1 Types of Cookies We Use

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand website usage
• Marketing Cookies: Used for targeted advertising
• Preference Cookies: Remember your settings and choices

7.2 Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality and service delivery. For detailed information, see ourCookie Policy.

8. Data Retention

We retain your information for as long as necessary to:

• Provide ongoing services
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Improve our services

Typically, we retain client data for 7 years after service termination for legal and business purposes, unless earlier deletion is requested.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international transfers, including standard contractual clauses and adequacy decisions.

10. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of significant changes via email or website notice. Your continued use of our services constitutes acceptance of the updated policy.

12. Contact Information

For privacy-related questions or to exercise your rights, contact us at:

• Email: privacy@labescape.com
• Phone: [Your Phone Number]
• Address: [Your Business Address]
• Data Protection Officer: dpo@labescape.com